Following this month’s release of their new EP Mad Love, today NYC-based music collective Infinity Song has released the video for their gospel-soul track “Mad Love.” The video reinvents the American dream as it finds the five Boyd siblings embodying familial struggle in pursuit of better things. Gorgeously shot in a knowingly retro style, the video culminates in a final shot that signifies a triumph over difficult times.
Watch Music Video for 'Mad Love' by Infinity Song
The siblings spent their early years honing their artistry under the tutelage of their mother and father. The group grew up in a music conservatory environment which included original songwriting, music production, rhythm, vocal training, ear training and the study of harmony. Later, they expressed their talents in public spaces in New York City and on other more formal platforms such as churches, concert halls, weddings, and schools. After strategic performances and intentional development, the young group caught the ear and eye of music/business mogul and rapper JAY-Z – who ended up signing them to Roc Nation.
Self-produced and performed by Infinity Song themselves, with the help of some choice collaborators, including producer Jerry “Wonda” Duplessis (The Fugees, Jennifer Hudson, Justin Bieber), Mad Love revels in their collective prowess and uncompromising unity.
This is definitely a group to watch.