Edible®—the world's largest franchisor of fresh fruit arrangements and the new Edible Bakeshop™ brand—is collaborating with Grammy- and Tony-Award winner Leslie Odom Jr. to help consumers "Share the Sweetness" during the holidays with a unique gifting experience that bundles music and delicious treats.
Odom's new holiday album, "The Christmas Album"—a collection of re-imagined holiday favorites and originals—will be available online as a digital download for purchase at Edible.com. The album is bundled with Edible's delicious arrangements, baked goods, or other treats to give consumers the most enjoyable gifting experience this season. Consumers can also purchase the digital album download as an add-on to any Edible gift or treat.
"The Christmas Album" features two original songs, including "Snow," a lively, uptempo score that speaks to the magical moments around spending the holidays together with loved ones. The song's characteristics highly complement the foundation of the Edible brand and, therefore, will be heard in the new "Share the Sweetness" holiday commercial.