The Essence festival will return for 2020! The dates: July 1st – 5th, 2020
ESSENCE Communications has announced an extended five-year partnership agreement with the City of New Orleans and the State of Louisiana to host its signature ESSENCE Festival of Culture™ through 2024. A platform to advance global Black culture, economic ownership and inclusion, and community development, the ESSENCE Festival of Culture has contributed more than $4 billion to the local economy since its inception. Now the world’s largest cultural, music, entertainment and empowerment experience and the global epicenter of Black culture, the ESSENCE Festival of Culture has created a home for Black communities around the world and routinely attracts more than half a million international attendees over July 4th weekend – annually contributing more than a quarter billion dollars in economic impact to the City of New Orleans and State of Louisiana.
To celebrate ESSENCE’s 50th Anniversary, the 2020 ESSENCE Festival of Culture presented by Coca-Cola will be extended to five days for the first time ever and will run from July 1-5. The additional days will be curated with experiences and activations throughout New Orleans and Louisiana focused on advancing economic development, education and entrepreneurship.
The Festival continues to be the only-of-its-kind merging epic entertainment experiences with extensive daytime programming that intersect key cultural pillars including Arts, Entertainment, Music, Beauty, Fashion, Technology, Film, Food, Wellness, Advocacy, Entrepreneurship and Economic Empowerment.
In 2019, the ESSENCE Festival of Culture launched several new curated daytime-and-nighttime experiences across Louisiana in more than 40 venues, including the ESSENCE Global Black Economic Forum™, ESSENCE Fashion House™, ESSENCE Wellness House™, and ESSENCE After Dark™. In addition, more than 80 artists performed at the Louisiana Superdome – headlined by Forever First Lady Michelle Obama – including Mary J. Blige, Nas, Missy Elliott, H.E.R., Big Freedia, Pharrell Williams and more.
Stay tuned for artist announcements.
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